Turquoise jewelry comes out of the blue It used to be just a bauble; now it's a must-have gem

Chicago Sun-Times | August 4, 2002| | Copyright

"The side of a road in Arizona," suggests Steve DeMarco, owner of the upscale jeweler, which has stores downtown and in Lincoln Park.

Among the nation's fanciest jewelers, a surge in demand for turquoise is posing an image quandary: whether to stock a rock more typically associated with southwestern tourist traps.

DeMarco votes no. He refuses to sell turquoise in any form.

Elsewhere, though, high-end jewelers and jewelry counters at upscale department stores such as Neiman Marcus, Nordstrom and Saks Fifth Avenue are unapologetically displaying the bright-blue interloper alongside twinkling ...

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