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Ringing the changes for a better world ; Eazyfone buys and recycles old mobile phones collected by charities, hospitals and schools, and sells them on cheaply in the developing world. Pete Petrondas explains how he developed a successful strategy
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With more and more of us developing a green conscience, it was
only ever going to be a matter of time before businesses started
making big money out of it. For Pete Petrondas, 29, the potential
for him only became obvious when he'd started up a business in what
might seem one of the most environmentally unfriendly industries
there is - mobile phones.
Indeed, Eazyfone began as a distributor and dealer of mobile
phones in 2001. But it wasn't long before Petrondas started to recog-
nise ...