Does this face look bovvered? ; ROCK & POP ++ Lily Allen Academy BRISTOL ++ Basement Jaxx Koko LONDON

From: The Independent on Sunday | Date: November 5, 2006| Author: Simon Price | Copyright information

It takes a lot of effort to appear effortless. Lily Allen's MySpace-assisted rise to becoming 2006' becoming 2006's breakthrough pop act may have had a devil-may-care air of "Oh, am I famous, then? Well, I'm not bovvered either way, really..." about it, but beneath the surface, make no mistake, those swan-legs have been paddling themselves into a blur.

Behind every "internet phenomenon", you can bet your bottom quid there's a squadron of whey-faced corporate minions, robotically click...