Ad Rejection by Telemundo and Univision Leaves United Church of Christ with Few TV options to Reach U.S. Spanish-Language Market

From: U.S. Newswire | Date: April 6, 2006 | Copyright information

CLEVELAND, April 6 /U.S. Newswire/ -- Hispanic leaders in the United Church of Christ are expressing "deep sadness and disappointment" that the UCC's newest TV ad has been rejected by Telemundo and Univision, two widely-popular, Spanish-language networks that reach nearly 100 percent of U.S. Hispanic households.

A Spanish version of the UCC's 30-second commercial, known as "ejector" (viewed at http://www.stillspeaking.com/default-s.htm), was turned down on March 30 by NBC Universal, a family of broadcast and cable networks that includes Telemundo. A separate company, Univision - which also ...

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