Web advertising helps drive WPP to 10 per cent rise in revenue

From: The Scotsman | Date: February 24, 2007| Author: | Copyright information

ADVERTISING and marketing destined for the internet accounted for 9 per cent of WPP's revenues last year, contributing dollars 1 billion (GBP 511 million) to group revenues of GBP 5.9bn in the year to December - a gain of 10 per cent on 2005.

The FTSE 100 company and the world's second largest advertising and marketing company, headed by Sir Martin Sorrell, said the contribution from internet-related activities showed WPP to be ahead of the industry average, with online media accounting for only 6 per cent to 7 per cent of industry-wide advertising spending.

However, a spokesman for the ...

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