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Pub football to big league
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THERE has been more than a hint of doubt about Setanta's
wherewithal since the Irish media company emerged as the preferred
bidder for the SPL broadcasting rights.
For the football clubs themselves, the most central concern has
been the broadcaster's ability to fund a GBP 32million deal.
But while Setanta may not be the most transparent organisation in
the world, it has expanded at a considerable pace since its inception
in a London pub 14 years ago.
Although it has now begun dabbling in web design, mobile phone
services and other broader facets of the media, Setanta has its roots
in ...
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