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Whisky galore as Highland predicts 25 per cent growth in India
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HIGHLAND Distillers expects sales of whisky to the Indian market
to grow at a compounded annual rate of nearly 25 per cent up to 2004
because of New Delhi's decision to cut duty on liquor imports.
The firm, which makes the world's seventh-largest Scotch brand The
Famous Grouse, is one of several whisky makers , including Diageo and
Pernod Ricard, which are keen to boost their presence in whisky-
loving India.
Dinesh Jain, managing director of Highland's Indian operations,
said that Indians currently consumed about 837,000 nine-litre cases
of whisky a year.
He said: "With the duty cuts ...
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