Anti-establishment hero seeking membership of the establishment The Northern Rock pretender has made a career out of being a maverick. Is he the right man to take over ? asks Tom Bower

The Sunday Telegraph London | December 2, 2007| | Copyright

Jetting around the globe on his personal gleaming white Falcon 900, the trendy executive jet chosen by rock stars, Sir Richard Branson has coped with some bad news over the past weeks. While performing as the showman, juggler and canny investor in Dubai, Sudan, Canada, the USA and not least in London to promote his bid for Northern Rock, Britain's favourite businessman has been losing some serious money.

After selling the loss-making Virgin megastores to its management, Branson has watched the value of his stake in Virgin Media dip while the share price of Virgin Mobile USA has fallen by more ...

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