Harvesting A New Crop Faced with dwindling crop yields and falling incomes, a host of young farmers from Punjab decided to think out of the box and diversify into business. Their success is a beacon for farmers across India.

From: India Today | Date: May 16, 2005| Author: Ramesh Vinayak | Copyright information

Driving along the Grand Trunk Road that cuts through the Doaba region in Punjab, motorists now have an option apart from the ubiquitous dhaba: a drive-through McDonald's. The gleaming golden arches that are the fast-food chain's signature signage also symbolise a new entrepreneurial trend in parts of rural Punjab: of the younger generation of farmers creating new business models on its agricultural land. Though tandoori chicken and sarson da saag would appear to be more saleable than a Big Ma...

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