du-ARY Alliance in 'Value Back Offer' for ARY customers du SIM and airtime part of ARY's loyalty offer

Al Bawaba | July 5, 2007 | Copyright

du, the new telecom operator in the UAE, today announced an alliance that will make du SIM cards and airtime part of a loyalty card scheme offered to UAE subscribers by ARY Group. A family-run organization ARY has a strong base in Pakistan, India, UAE, UK and USA.

"The deal provides du access to a significant and growing market throughout the UAE and goes a long way in strengthening ARY's value proposition for its subscribers," said Osman Sultan, CEO of du. "Our partnership with ARY presents an excellent opportunity to expand on and consolidate our customer base, while offering ARY ...

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