For Europe, a one-digit victory in bar-code battle From: International Herald Tribune | Date: July 12, 2004| Author: Steve Lohr | . Provided by ProQuest LLC.Copyright information

International Herald Tribune

07-12-2004

The humble bar code ­ that rectangular thicket of slender bars and spaces on products indecipherable to humans and ignored by shoppers ­ is joining the forced march of globalization. In the not-so-subtle tug of war of trade rules and technology standards, the globalization of the bar code represents a small erosion of American industrial hegemony. Europe won this one. The global bar-code standard will be the European Art...

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