TA ORANGE: TA execs to direct revamp, NATION The Nation (Thailand) | January 7, 2004 | . Provided by ProQuest LLC. (Hide copyright information) Copyright

The Nation (Thailand)
01-07-2004
TelecomAsia Corp Plc (TA) is hopeful that a management shake-up at its
cell-phone operator TA Orange will boost the latter's marketing effort
this year.
Realising that marketing was TA Orange's weak point, TA last week
decided to send in several key members of its management team to back up
TA Orange.
The managers, who will retain their positions at TA, will become
executive directors in TA Orange in their areas of expertise. They include
Songtham Phianpattanawit, managing director of corporate customers for
TA, who will be in charge of the same segment for TA ...

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