Cutting, pasting and trimming a career: Shaker Heights native Carol Scheffler finds fame as crafts expert on "Today" show. From: Cleveland Jewish News | Date: November 17, 2000| Author: | . Provided by ProQuest LLC.Copyright information

Karfeld, Marilyn H.
Cleveland Jewish News
11-17-2000
Cutting, pasting and trimming a career: Shaker Heights native Carol
Scheffler finds fame as crafts expert on "Today" show.

Crafts maven Carol Reich Scheffler admits that what she does is "fluff."
But it's fluff that has landed the Shaker Heights native a highly visible
spot as crafts contributor on NBC's "Today" show and a piece of a new
venture marketing creative supplies on the Internet.

It wasn't the sort of fame Scheffler, recently inducted into the Shaker
Heights High School Hall of Fame, thought her future held. She moved to New
York after ...

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