Tijuana Looks for Some Respect AP Online | April 23, 2002| | . This material is published under license from the Associated Press. All inquiries regarding rights should be directed to the Associated Press. (Hide copyright information) Copyright

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TIJUANA, Mexico (AP) _ In many ways, Tijuana is a public relations nightmare: Its name is associated with Mexico's deadliest drug cartel, and its more popular tourist attractions are its cheap booze and prostitutes.

Then there's police corruption. And an unflattering pop song. Not to mention the unfortunate matter of Tijuana's diabolical area code.

Now Tijuana is taking things into its own hands. It has formed a " Comite de Imagen" _ an Image Committee _ consisting of city officials, business owners and other community leaders to change the world's view of ...

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