New-look La Vie shakes off copycats, THE VIETNAM INVESTMENT REVIEW

From: The Vietnam Investment Review | Date: March 19, 2001| Author: | Copyright information

Hoang Mai
The Vietnam Investment Review
03-19-2001
BUBBLING ahead of cheap imitators and label pirates, Vietnam's leading
mineral water company La Vie last week piloted its new look in 350 ml,
500 ml and 1.5 litter bottles.
Can you see how the new look constitutes a changed bottle shape with a
more contemporary, youthful and stylish logo design? Marketing wallahs
jolly well hope so.
La Vie senior marketing officials assured the public that the company
would retain its high standards of purity and flavor even while striving
to stay on the cutting edge of refreshment fashion.
"The launch of the new ...

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