New Line of Pall Malls Introduced

AP Online | January 11, 2001| | Copyright

BRUCE SCHREINER, Associated Press Writer
AP Online
01-11-2001
New Line of Pall Malls Introduced

LOUISVILLE, Ky. (AP) -- Brown & Williamson Tobacco Corp. is reintroducing the once dominant Pall Mall brand of cigarettes, adding a filter, a few modern touches and a discount price.

The nation's third-largest tobacco manufacturer on Thursday introduced the new Pall Malls as the centerpiece of its campaign to reverse B&W's declining share of the U.S. market in recent years.

B&W, the maker of KOOL and Lucky Strike, has seen its market share fall to about 12 percent from 15 percent since ...

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