Platinum Makes Comeback In Jewelry Market After 50-Year Absence

New York Beacon, The | June 28, 1995| | Copyright

Rachel Beck
New York Beacon, The
06-28-1995
Platinum Makes Comeback In Jewelry Market After 50-Year Absence.

When Geri Bondanza first started selling platinum jewelry 18 years ago, there were few takes for the once-popular precious metal.

"No one was looking for platinum anything - there was zero market for it," said Bondanza, vice president of Michael Bondanza Inc. in New York. "People thought we were crazy to go near the stuff."

Today, Bondanza laughs about those days, especially as platinum makes a fierce comeback after a 50-year absence. Sales have jumped over 30 percent in the last three ...

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