Forrester Research: US Interactive Marketing Spending to Reach $61 Billion by 2012

From: Wireless News | Date: October 20, 2007 | Copyright information

Wireless News
10-20-2007
Forrester Research: US Interactive Marketing Spending to Reach $61 Billion by 2012

WIRELESS NEWS-October 20, 2007-Forrester Research: US Interactive Marketing Spending to Reach $61 Billion by 2012 (C)2007 10Meters - http://www.10meters.com

Interactive marketing spending in the US will more than triple over the next five years, reaching $61 billion by 2012, according to a new Forrester Research report released at the Forrester Consumer Forum 2007 in Chicago.
Forrester expects that a maturing perspective about interactive channels coupled with technology advances will ...

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