Study: TV Ads Overstate Benefits of Medication

From: Morning Edition (NPR) | Date: January 30, 2007| Author: | Copyright information

RENEE MONTAGNE
Morning Edition (NPR)
01-30-2007
Study: TV Ads Overstate Benefits of Medication

Host: RENEE MONTAGNE
Time 10:00-11:00 AM

Play Audio


RENEE MONTAGNE, host:

The amount of money drug companies spend on TV ads has doubled in recent years. And it's no wonder: Studies show the commercials work. Consumers go to their doctor with a suggestion for a prescription drug they saw advertised on TV. Now a study in the "Annals of Family Medicine" raises questions about the message these ads promote.

NPR's Patty Neighmond reports.

PATTY NEIGHMOND: You are most likely to see drug ads during ...

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