Sarawak tourism needs a mindset change New Straits Times | February 4, 2006| | . Provided by ProQuest LLC. (Hide copyright information) Copyright

John Teo
New Straits Times
02-04-2006
Sarawak tourism needs a mindset change
Byline: John Teo
Edition: Main/Lifestyle
Column: Wavelength

I JUST came across a travel story on Madagascar. The very name conjures up everything enticingly romantic. Same goes for Zanzibar, the autonomous island-province in Tanzania.

I would like to think that is how foreigners react when Sarawak comes across, either in print or on their lips. It is a name that is ready-made for tourism, without the need for any hype or fancy advertising prop. Tourists will just beat a path to it, given the right conditions.
Yet it is ...

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