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Analysis: Procter & Gamble to cut back on TV commercials
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MADELEINE BRAND
NPR Special
06-13-2005
Analysis: Procter & Gamble to cut back on TV commercials
Host: MADELEINE BRAND
Time: 4:00-5:00 PM
MADELEINE BRAND, host:
Back now with DAY TO DAY. I'm Madeleine Brand.
The country's biggest advertiser, Procter & Gamble, is cutting back on TV commercials next season. That's according to a report in today's Wall Street Journal. A growing number of advertisers are questioning the effectiveness of TV commercials. Joining us is Bob Moon from the "Marketplace" news bureau in New York.
And, Bob, the country's biggest advertiser. That sounds ...
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