Can 'Made in Europe' survive?France tries to foster future winners

From: International Herald Tribune | Date: April 16, 2005| Author: James Kanter | Copyright information


International Herald Tribune

04-16-2005

Made in EUROPEOne in an occasional series** Beneteau, the No. 1 sailboat maker in the world, is building new factories in the same French region where it began making trawlers for sardine fishermen more than a century ago.Riding a wave of enthusiasm for water sports, the majority family-owned business is plowing a good portion of its §715 million, or $916 million, in annual sales into developing powerboats and ever-mo...

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