Ring tones are on track to stay with us a while

International Herald Tribune | January 31, 2005| | Copyright

Victoria Shannon
International Herald Tribune
01-31-2005
First, there was the ring tone, a chirpy little customized chime for the cellphone. Now, there are master tones, real tones, true tones, ringbacks, video tones and voice tones. Billboard even has a top 20 ring-tones chart. A division of Lagardere, the French publisher, is pitching itself as the first record label for ring tones. Kazaa, the file-sharing network, has a dedicated Ringtone Channel.Is there no end to the ways people can personalize their cellphones and how much they will pay for the privilege?Apparently not yet. The sounds ...

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