Oly: IOC hails Athens Olympics marketing success

From: AAP Sports News (Australia) | Date: January 29, 2005 | Copyright information

AAP Sports News (Australia)
01-29-2005
Oly: IOC hails Athens Olympics marketing success

ATHENS, Jan 28 AFP - The International Olympic Committee (IOC) hailed the 2004 Athens
Olympics as a marketing success, in a report released today.

"The Athens 2004 Marketing Report heralds the success of Olympic marketing programmes
and the power of Olympic partnership," IOC President Jacques Rogge said in the document's
introduction.

According to the document, 3.58 million tickets were sold in the August 13-29 Games
-- more than in the Barcelona 1992 and Atlanta 1996 Games but short of the 6.7 million
...

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