GM brings Saturn into a tighter orbit From: International Herald Tribune | Date: January 8, 2005| Author: | . Provided by ProQuest LLC. (Hide copyright information) Copyright information

Danny Hakim
International Herald Tribune
01-08-2005
Saturn's memorable first wave of commercials in 1990 promised a different kind of company. The ads showed autoworkers brimming with sunny optimism at Saturn's newfangled factory in Tennessee, a world away from Detroit. Saturn was a pet project of General Motors' chairman and chief executive of the 1980s, Roger Smith. It promised a different kind of car with a plastic, dent-resistant body, built with the latest manufacturing techniques and sold without haggling. It was just the kind of out-of-the-box idea that was going to win back hundreds ...

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

	GM pulls Saturn into tight orbit Newspaper article from: International Herald Tribune ; ...Euro-styling it has in mind for future Saturn sedans.GM is making a big bet. Rather than scrap the ailing brand, GM still believes Saturn can be revived as an important...features look less cheap.''The new Saturns are getting GM's best thinking on interior...
	Saturn Securely in GM Orbit; Carmaker Says It Needs Parent Company's Help to Grow Newspaper article from: The Washington Post ; ...was to shepherd Saturn back into GM. Saturn put up a good fight." But, he said...Heights, said the integration of Saturn into GM's operations was inevitable. The...customer. As part of the new deal with GM, Saturn will be allowed to keep in place...
	GM's Saturn Corp. Steers New Course; Global Pressures Force Firm to Curb Ambitious Plans, Shift Emphasis Newspaper article from: The Washington Post ; ...publicity. Conceived as GM's ultimate weapon...foreign car importers, Saturn was billed as a sort...changes undermined Saturn's initial agenda. In 1986 and 1987, GM fell behind its arch-domest...union seniority with GM to join Saturn. Saturn's decision...
	Saturn draws closer to GM orbit. (General Motors Corp.) Magazine article from: Automotive News ; ...worker's pay to productivity. Saturn engineering is part of GM's Lansing Automotive Division...of parts and processes between Saturn and GM will grow, he said, as GM creates...To lure import buyers back to GM, Saturn paints itself as an all-American...
	GM's Saturn Suffers Growing Pains Newspaper article from: The Journal Record ; ...at luring in baby boomers will benefit GM. Saturn buyers think of themselves only as Saturn buyers _ not GM buyers _ and they may resist switching...It's been a pretty good-size cash drain on GM." Saturn's chances of growing any time soon are...
	GM hopes to revitalize Saturn with new models Newspaper article from: Capital (Annapolis) ; ...177-horsepower engine. Finally, GM will debut the Saturn PreVue concept, a three...close collaboration between Saturn and Opel. GM said the PreVue gives a...around lagging U.S. sales. "Saturn's new products demonstrate that GM is committed to raising...
	Well, not so different: Saturn is feeling GM's gravitational pull.(includes related article on the ongoing strike at General Motors) Magazine article from: U.S. News & World Report ; Saturn is feeling GM's gravitational pull In 1986, Kenny...alarming of all to the true believers at Saturn, GM's top brass seems intent on bringing...is attempting to impose its will on Saturn and meld it with GM's other small-car operations, sharing...
	Saturn seeks to reclaim identity with new models; Ad review could bolster link to GM.(Brief Article) Magazine article from: Automotive News ; ...we tried not to tie Saturn to the GM brand. We avoided that...are seeing more of a GM approach to decision making within Saturn that is affecting its...the past two years. GM, with other brands to feed, starved Saturn for new product. Until...
	GM PLANS TO SWALLOW ANOTHER SLICE OF SATURN Magazine article from: Automotive News ; ...another phase of Saturn's absorption into GM's small-car group. Saturn has about 700 product...the corporation, Saturn has come under increasing GM control on purchasing...disagreement over GM's increasing control of Saturn. Local UAW leaders...
	GM PLANS TO SWALLOW ANOTHER SLICE OF SATURN. Magazine article from: Automotive News ; ...another phase of Saturn's absorption into GM's small-car group. Saturn has about 700 product...the corporation, Saturn has come under increasing GM control on purchasing...disagreement over GM's increasing control of Saturn. Local UAW leaders...

For more facts and information, see all results

Find more facts and information related to the article "GM brings Saturn into a tighter orbit"