GM pulls Saturn into tight orbit

From: International Herald Tribune | Date: January 7, 2005| Author: | Copyright information

Danny Hakim
International Herald Tribune
01-07-2005
The memorable first wave of commercials for Saturn, a U.S.-based brand of General Motors, in 1990 promised a different kind of car company. Saturn was a pet project of GM's chief executive in the 1980s, Roger Smith. It promised a new kind of car with a plastic, dent-resistant body, built with the latest manufacturing techniques and sold haggle-free.It was the kind of out-of-the-box idea intended to win back hundreds of thousands of young car buyers flocking to Toyota and Honda.But last year, Saturn sales fell 22 percent, and the division ...

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