Profile: Black Angus beef craze From: Weekend Edition - Sunday (NPR) | Date: October 3, 2004| Author: | . Provided by ProQuest LLC.Copyright information

JOHN YDSTIE
Weekend Edition - Sunday (NPR)
10-03-2004
Profile: Black Angus beef craze

Host: JOHN YDSTIE
Time: 8:00-9:00 PM

JOHN YDSTIE, host:

This next story is about cows and the power of branding--not the kind of branding cowboys do. It's about marketing. The story developed from a couple of observations, then a question, then flowered into a real hunger--but I'm getting ahead of myself.

I was back home in North Dakota this summer, and I noticed something had changed, dramatically: the color of the cows. Thirty years ago the countryside was populated mostly by red cows with white ...

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	JUST ASK US.(LOCAL/WISCONSIN)(JUST ASK US) ; ...places and events. What's the big deal about Angus beef? Q. I grew up on a farm. Recently we've been inundated with beef being classified as Angus beef' or Certified Angus beef.' I realize that the beef may actually be of...but consumers are basically being told that Angus ...
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