affichiste
A Dictionary of Twentieth-Century Art | Date: 1999
affichiste. Name (literally ‘poster designer’) taken by the French artists and photographers Raymond Hains (1926– ) and Jacques de la Villeglé (1926– ), who met in 1949 and during the early 1950s devised a technique of making
collages from fragments of torn-down posters. They called these works, which they first exhibited in 1957,
affiches lacérées (torn posters). Villeglé manipulated the posters to create particular images and effects, but Hains left them more or less as he found them in an attempt to demonstrate the aesthetic bankruptcy of the advertising world. Other artists adopted a similar technique in the 1950s, notably the Italian Mimmo
Rotella and the German Wolf
Vostell.
© A Dictionary of Twentieth-Century Art 1999, originally published by Oxford University Press 1999.
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