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CATCHWORD

Concise Oxford Companion to the English Language | 1998 | | © Concise Oxford Companion to the English Language 1998, originally published by Oxford University Press 1998. (Hide copyright information) Copyright

CATCHWORD.
1. A memorable word or phrase, repeated by many people.

2. Also headword, guideword, flagword, running head. A word printed at the top of the page of a work of reference to indicate the first or last entry or article on a page; part of a series of such words intended to help users find what they want.

3. Also KEYWORD. In library science, a memorable or important term in the title, text, or abstract of an item being indexed and that is therefore used in the index entry.

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TOM McARTHUR. "CATCHWORD." Concise Oxford Companion to the English Language. 1998. Encyclopedia.com. 17 Dec. 2009 <http://www.encyclopedia.com>.

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TOM McARTHUR. "CATCHWORD." Concise Oxford Companion to the English Language. 1998. Retrieved December 17, 2009 from Encyclopedia.com: http://www.encyclopedia.com/doc/1O29-CATCHWORD.html

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