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telemarketing
telephone selling
A Dictionary of Business and Management
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2006
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© A Dictionary of Business and Management 2006, originally published by Oxford University Press 2006. (Hide copyright information)
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telephone selling (telemarketing) A method of
direct marketing in which the telephone is used to contact potential customers in order to reduce the time spent in making personal visits. Certain products, such as double glazing and central heating, are frequently marketed using this technique. Orders may be taken over the phone, or arrangements are made for sales representatives to visit interested clients. See also
cold calling.
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Telemarketing then & now. (Telemarketing)
Magazine article from: Direct Marketing; 12/1/1989; ; 700+ words
; TELEMARKETING: THEN & NOW TELEMARKETING has come a long way since 1980, and it will go much further...Just reflect upon the past 10 years: * Expenditures in telemarketing exceeded that of direct mail for the first time ever in...
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Telemarketing programs require periodic evaluation.
Magazine article from: Direct Marketing; 9/1/1995; ; 700+ words
; Effective telemarketing operations are based on four primary elements: planning...some basic techniques? I am talking, of course, about telemarketing. For years, telemarketing has been an important ingredient in the direct marketer...
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Integrating telemarketing into your campaign.
Magazine article from: Direct Marketing; 9/1/1998; ; 700+ words
; Can you still make telemarketing work, even if you are not a full-scale telemarketing operation? Telemarketing in the '90s has become big business. Literally big business. Call centers the size of football fields have sprung up around the...
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Telemarketing programs ring up scales.
Magazine article from: National Underwriter Life & Health-Financial Services Edition; 9/10/1990; ; 700+ words
; Telemarketing Programs Ring Up Sales Telemarketing has become a widely used prospecting tool for brokerage...agencies throughout the country to explore the roles of telemarketing. We spoke with marketing directors and principals and...
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Telemarketing: not for the timid. (bank telemarketing)(includes related article)
Magazine article from: Bank Marketing; 7/1/1994; ; 700+ words
; ...because it is so personal, outbound telemarketing can be a bank marketer's worst nightmare...improperly positioned. Critics say telemarketing is an invasion of privacy, an annoyance...off to consumers. Proponents of telemarketing, however, say it can yield dramatic...
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Telemarketing's larger role in circulation. (Folio: Source Book 1991)
Magazine article from: Folio: the Magazine for Magazine Management; 1/1/1990; ; 700+ words
; Telemarketing's larger role in circulation Magazine...currently taking a closer look at telemarketing. Once relegated to the end of the...bring a subscriber back on the books, telemarketing is playing an increasingly important...
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Telemarketing: within reach. (publishing industry marketing)(includes related articles)
Magazine article from: Folio: the Magazine for Magazine Management; 5/1/1992; ; 700+ words
; ...phone and save money. For decades, telemarketing was direct mail's ugly stepsister...rates and increased competition among telemarketing companies hungry for business, is...seen a definite increase in the use of telemarketing. Of 1,041 publications, 389 are...
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Telemarketing: is it in trouble? Despite mounting regulations, lawn care business owners still think it's a great tool. (Lawn Care).
Magazine article from: Landscape Management; 1/1/2003; ; 700+ words
; Telemarketing--long a mainstay of the lawn care...of the 50 states have passed anti-telemarketing restrictions. And the federal government...lawn care operators continue to use telemarketing. Regulations galore The regulatory...
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The telemarketing broker.
Magazine article from: Direct Marketing; 6/1/1989; ; 700+ words
; THE TELEMARKETING BROKER Most of us have, at one time or another...markets, but has only recently been applied to the telemarketing industry. With the explosive growth of telemarketing and the proliferation of hundreds of new telemarketing...
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Telemarketing thrives as traffic bogs down sales; more than half the commodities sold move by phone.
Magazine article from: Los Angeles Business Journal; 5/21/1990; ; 700+ words
; Telemarketing thrives as traffic bogs down sales...rest of the Southland are turning to telemarketing as a way to save the time and expense...jammed freeways add to travel time. "Telemarketing is coming of age," said Brian Duchscher...
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Telemarketing
Encyclopedia entry from: Encyclopedia of Business and Finance, 2nd ed.
TELEMARKETING Telemarketing is the process of selling goods and services over the telephone...potential for selling virtually any product. There are two types of telemarketing: outbound and inbound. Outbound telemarketing calls are those...
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telemarketing
Book article from: The Columbia Encyclopedia, Sixth Edition
telemarketing the practice of selling goods or services...preferences in telephone conversations. Telemarketing firms use trained staff and automatic...marketing firms spent $110.5 billion on telemarketing in 1999; by the end of the 1990s...
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RMH Teleservices, Inc.
Book article from: International Directory of Company Histories
...NASDAQ Ticker Symbol: RMHT NAIC: 561422 Telemarketing Bureaus RMH Teleservices, Inc. is a telemarketing and customer service company with 21...and insurance. RMH is a leader in telemarketing and was one of the first firms in the...
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Ellett Brothers, Inc.
Book article from: International Directory of Company Histories
...was sold by the company ’ s telemarketing sales force and through numerous product...telephone, marking the beginning of telemarketing at the Chapin headquarters. For a...rest its fortunes exclusively on its telemarketing program. Business soared as a result...
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West Corporation
Book article from: International Directory of Company Histories
...technologies to provide customer service, telemarketing, credit card applications, prepaid...Tuttle as “ one of the first telemarketing service agencies. ” Mardex...s major companies handling inbound telemarketing phone calls. In 1978 Mary West founded...
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