marketing research
A Dictionary of Business and Management
|
2006
|
© A Dictionary of Business and Management 2006, originally published by Oxford University Press 2006. (Hide copyright information)
Copyright
marketing research The systematic collection and analysis of data to resolve problems concerning
marketing, undertaken to reduce the risk of inappropriate marketing activity. Data is almost always collected from a
sample of the target market, by such methods as observation, interviews, and audit of shop sales. Interviews (see
open-ended question;
structured interview) are the most common technique, and can be carried out face-to-face, by telephone, or by post. When the results have been analysed (usually by computer), recommendations regarding the original problem can be made. See also
qualitative marketing research;
quantitative marketing research.
Market research, which is often used synonymously with the preferred term ‘marketing research’, is more correctly used to refer to research with the restricted objective of discovering the size of the market for a particular brand or product.
Cite this article
Pick a style below, and copy the text for your bibliography.
|
Integreon Acquires Grail Research, Monitor Group's Captive Strategic Research and Decision Support Unit and Signs Five-Year Research Deal.
Newspaper article from: Biotech Week; 11/25/2009; 700+ words
; ...business with high-end, custom market research. With the addition...the most demanding global research requirements of our investment...China, which are strategic markets for Integreon." Colin Gounden, CEO and Founder of Grail Research, has joined Integreon as...to strengthen Integreon's ...
|
|
Research and Markets: the Stryker Corporation Strategic Analysis Profile is a Comprehensive Profile of the Company Including Both Quantitative and Qualitative Research.
Newspaper article from: Health & Medicine Week; 3/24/2008; 502 words
; Research and Markets (http://www.researchandmarkets...Profile to their offering (see also Research and Markets). - The Stryker Corporation...including both quantitative and qualitative research. The report examines the company...
|
|
|
Research and Markets: the DENTSPLY International, Inc Strategic Analysis Profile Is a Comprehensive Profile of the Company Including Both Quantitative and Qualitative Research.
Newspaper article from: Health & Medicine Week; 3/17/2008; 568 words
; Research and Markets (http://www.researchandmarkets...Profile" to their offering (see also Research and Markets Ltd.). This report examines...segment and key geographies. Keywords: Research and Markets Ltd. This article was prepared...
|
|
Research and Markets: "Information Security: Protecting the Business and Its Information Report" Contains In-Depth Research For 2009.
Business Wire; 12/17/2009; 700+ words
; DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/4f4a7c/information_securi) has announced the addition of the "Information Security: Protecting the Business and its Information" report to their offering...
|
|
Research and Markets Adds Report: Tetrabromobisphenol-A (TBBA) (CAS 79-94-7) Market Research Report 2009
Newspaper article from: Manufacturing Close-Up; 11/30/2009; 355 words
; Research and Markets has announced the addition of the "Tetrabromobisphenol-A (TBBA) (CAS 79-94-7) Market Research Report 2009" report to its offerings. In a release, Research and Markets noted that report highlights include...
|
|
|
Research and Markets: This Research Service Tracks the Key Trends in the EU Digestive Health Ingredients Markets, While Also Quantifying the Markets in Terms of Revenue and Unit Shipment.
Business Wire; 12/3/2009; 700+ words
; DUBLIN -- Research and Markets (http://www...researchandmarkets.com/research/2f9d80/eu_digestive...Health Ingredients Market" to their offering. This research service tracks the...health ingredients markets, while also quantifying...
|
|
|
Research and Markets: This Essential Turkey Telecom Sector Forecast to 2012 Provides Extensive Research and in-Depth Analysis of the Turkish Telecom Market.
Business Wire; 12/2/2009; 700+ words
; DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/d8915b/turkey_telecom_sec...fostering the growth of Turkish telecom market. According to this latest research report, "Turkey Telecom Sector Forecast...
|
|
|
Research and Markets: Research Report on Chinese Basic Chemical Raw Material Industry 2009 Reveals That the Industry Has Began to Recover Slightly.(Industry overview)(Report)
Business Wire; 12/11/2009; 700+ words
; DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/323c5b/research_report_on) has announced the addition of the "Research Report on Chinese Basic Chemical Raw Material Industry, 2008-2009" report...
|
|
|
Research and Markets: 2009 Analysis - Database Marketing - A Comprehensive Profile Of 163 Companies Operating In the UK Market Is Insightful Research for Those in the Field.
Business Wire; 11/23/2009; 700+ words
; DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/77eca9/2009_plimsoll...companies operating in the UK market" report to their offering. The UK Database Marketing market analysis This edition of the...
|
|
|
Research and Markets: Extensive Biomarker and Diagnostic Opportunities in Clinical Research for Neurological Diseases.
Business Wire; 11/20/2009; 700+ words
; DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/dfefc3/biomarker_and...Opportunities in Clinical Research for Neurological Diseases...technologies in today's clinical research efforts for neurological diseases...others, companies in this market that are aiming ...
|
|
SIC 8732 Commercial Economic, Sociological, and Educational Research
Encyclopedia entry from: Encyclopedia of American Industries
...Members of this classification gather and interpret data in the areas of business and economic research, educational research, market research, public opinion, and sociological research. Utilized to track such varied phenomena as product...
|
|
|
SIC 8731 Commercial Physical and Biological Research
Encyclopedia entry from: Encyclopedia of American Industries
...domestic and international markets. Commercial physical and...physical, and industrial research. Studies in these arenas...devoted to commercial physical research. Many products that arise out of these research efforts appear solely in the retail consumer market; others contribute to ...
|
|
|
SIC 2038 Frozen Specialties, Not Elsewhere Classified
Encyclopedia entry from: Encyclopedia of American Industries
...in the food additives field increased research into methods to improve the flavor, texture...foods in order to avoid losing additional market share to ready-to-eat meals, including...Sales of such products could erode the market share held by frozen foods, which was...
|
|
|
SIC 2047 Dog and Cat Food
Encyclopedia entry from: Encyclopedia of American Industries
...late 1990s, the growth of the market expanded approximately 4 percent...larger share of a stagnant market. Flat growth in U.S. sales...as a means of expanding the market. At the same time, the Pet...agencies and bodies, sponsors research, represents the U.S. industry...
|
|
|
SIC 2531 Public Building and Related Furniture
Encyclopedia entry from: Encyclopedia of American Industries
...for different steps of the manufacturing process, including research and development, executive decision making, manufacturing...public libraries across the country, and a new niche in the market arose to meet the demand for librarians' desks as well as...
|
