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direct-action advertising

A Dictionary of Business and Management | 2006 | Â© A Dictionary of Business and Management 2006, originally published by Oxford University Press 2006. (Hide copyright information) Copyright

direct-action advertising See direct-response TV advertising.

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Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

	Direct response for flexible premium plans. Magazine article from: National Underwriter Life & Health-Financial Services Edition; 3/30/1998; ; 700+ words ; ...customers to take immediate action. Those who do not respond...database penetration. Direct response also provides...policyholder receives is a direct mail piece. The direct mail can contain a specific...or survey or call to action, such as an add-on...
	Direct marketing on the Web: industry strategies driving e-commerce growth. Magazine article from: Direct Marketing; 4/1/1999; 700+ words ; ...Web is the incorporation of direct marketing strategies and practices...browsers into buyers. The Web is a direct marketing medium. Its primary...companies to issue "calls to action" that can immediately result...mid-1998, GLC commissioned direct marketing researcher and consultant...
	Direct mail vs. e-mail: despite its proven track record, marketers were quick to abandon direct mail in the 1990s in favor of "e-mail blasting," but now, the migration is back to direct mail. This article offers tips on running a successful direct mail campaign.(Management & Marketing) Magazine article from: Feedstuffs; 8/8/2005; ; 700+ words ; ...mailing. The ability to put a direct mail piece aside until there...mail is designed for instant action. Effectiveness factors The case for direct mail is compelling, yet its...number of critical factors. Direct mail must be customer focused...
	Direct General Reaches Agreement to Settle Shareholder Litigation. Business Wire; 3/6/2007; 700+ words ; ...NASHVILLE, Tenn. -- Direct General Corporation...shareholder derivative actions filed in the first quarter...consolidated into one action captioned as In Re Direct General Corporation...shareholder derivative actions will take such action as is necessary to have...Holdings, Inc., ...
	Direct Impact Group's Andrew G. Gordon to Speak at Electronic Retailing Association D2C Convention. PR Newswire; 9/8/2009; 700+ words ; ...the persuasive pulling power of direct response advertising. Direct Impact Group is headquartered...support the e-Retailing Political Action Committee; top notch, industry...internationally that represents leaders of direct response, which includes members...
	Direct response builds brands.(Media Zone) Magazine article from: Response; 8/1/2009; ; 700+ words ; ...integration of direct response and traditional brand advertising, "direct-to-brand marketing," because direct response adds action and immediate results to the brand. Direct-to-brand campaigns are given a measurable objective. The measurable...
	Internet direct marketing. (Internet/Web/Online Service Information) Magazine article from: e-Business Advisor; 9/1/1998; ; 700+ words ; ...vehicles. A good example is DoubleClick Direct, a response-oriented service where direct marketing conducts targeted advertising on a cost per action basis. When a Web user visits a site in the DoubleClick Direct network and clicks on a banner ad...
	Direct marketing as strategy: a 20-year retrospective. Magazine article from: Direct Marketing; 2/1/1999; ; 700+ words ; ...Letters and Other Forms of Direct Mail * Mailing Lists and the...Copywriting * How to Compel Action from Prospects, Sweepstakes...and other unusual techniques * Direct Mail Town Hall...What Lies...quickly see how our world of direct marketing has changed and grown...
	NHS Direct set to be 'as well known as 999'. M2 Presswire; 11/20/2000; 700+ words ; ...is a long way to go, but NHS Direct is a symbol that the Government...convenient for patients." NHS Direct achievements to date: -- 97...a more appropriate course of action -- Over the last six months...Gisela Stuart added: "NHS Direct played an important role last...
	Defining direct; It's trickier to determine categories as lines continue to blur between brand advertising and direct response.(Special Report: Direct Marketing)(Conference news) Magazine article from: B to B; 10/9/2006; ; 700+ words ; ...You need to be able to take action and route leads to the right...factor behind the activity in direct marketing deal-making as traditional direct marketing and database companies...s no longer about doing a direct-marketing campaign...

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	Direct Mail Dictionary entry from: Dictionary of American History ...to businesses specializing in direct mail appeals in order to reach...maximum), while Political Action Committees and nonprofit organizations similarly used professional direct mail services to solicit unrestricted...causes. Critics charge that direct mail fuels public frustrations...
	Direct Action Encyclopedia entry from: International Encyclopedia of the Social Sciences Direct Action Direct action is a method and a theory of confronting...opportunities increase, making direct action more routine. With the spread of democratization...demonstration has become a modular form of direct action available to multiple groups...
	SIC 7331 Direct Mail Advertising Services Encyclopedia entry from: Encyclopedia of American Industries ...or sway public opinion. While direct mail may also attempt some or...consumers to take a specific action at a certain time, direct mail also differs from general...addresses. For this reason, direct mail is often referred to as...
	direct Book article from: The Concise Oxford Dictionary of English Etymology ...dē- straighten, direct, guide, f. DI- 1 , DE...straight, rule, whence also direct adj. straight XIV; straightforward...immediate XVI. So direction action of directing XV; course pursued...directory adj. serving to direct XV; sb. book of directions...
	DIRECT OBJECT Book article from: Concise Oxford Companion to the English Language DIRECT OBJECT. In GRAMMAR, the person or thing affected by the action of a transitive verb. The direct OBJECT usually closely follows the...there is an indirect object , when the direct object comes second (‘...