Longacre Theatre
The Oxford Companion to American Theatre
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2004
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© The Oxford Companion to American Theatre 2004, originally published by Oxford University Press 2004. (Hide copyright information)
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Longacre Theatre (New York). Named after nearby Longacre Square, this theatre on West 48th Street retained the name even after the crossroads area was changed to Times Square. The 1,400‐seat playhouse was built by entrepreneur H. H.
Frazee in 1913, and the Henry
Herts– designed house seemed very intimate for its seating capacity. Over the years the auditorium has lost three hundred seats to make it more comfortable, but the Longacre is still a compact house ideal for plays and small musicals. The
Shuberts acquired the theatre from Frazee during the Great Depression and still own it. The space was converted to a radio (and later television) studio between 1944 and 1953 but soon returned to legitimate status and quickly found tenants once again. The theatre's longest‐running tenant was the musical revue
Ain't Misbehavin' (1978).
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