Yellow Press

The Oxford Companion to American Literature | 1995 | 473 words | Copyright

Yellow Press, term applied to unscrupulously sensational newspapers. In 1894 the New York World printed the first colored comic strip, Hogan's Alley, by R.F. Outcault, whose “bad boy” hero, the Yellow Kid, attracted subscribers by the cartoon and the novelty of color printing. Hearst's New York Journal employed Outcault (1896ff.), and from the sensational controversy between the two papers, both of which printed Yellow Kid serials, the term originated.

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James D. Hart and and Phillip W. Leininger. "Yellow Press." The Oxford Companion to American Literature. 1995. Encyclopedia.com. 10 Feb. 2012 <http://www.encyclopedia.com>.

James D. Hart and and Phillip W. Leininger. "Yellow Press." The Oxford Companion to American Literature. 1995. Encyclopedia.com. (February 10, 2012). http://www.encyclopedia.com/doc/1O123-YellowPress.html

James D. Hart and and Phillip W. Leininger. "Yellow Press." The Oxford Companion to American Literature. 1995. Retrieved February 10, 2012 from Encyclopedia.com: http://www.encyclopedia.com/doc/1O123-YellowPress.html

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