banner advert

A Dictionary of the Internet | 2001 | 700+ words | Copyright

banner advert Adverts which have become prevalent on the WORLD WIDE WEB. The term ‘banner’ comes from the fact that they straddle a WEB PAGE. Such adverts almost invariably contain hot spots which, when clicked, take the user to the site whose services or products are being advertised. Banner adverts are placed on a WEB SITE for a number of reasons: the advertiser has paid the owner of the site; the owner and the advertiser have come to an agreement about payment every time the advert is clicked; or a product or service has been purchased; or because the site is hosted by an INTERNET SERVICE PROVIDER who is not charging the site owner and, in lieu of this, places adverts on the site.

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DARREL INCE. "banner advert." A Dictionary of the Internet. 2001. Encyclopedia.com. 27 May. 2012 <http://www.encyclopedia.com>.

DARREL INCE. "banner advert." A Dictionary of the Internet. 2001. Encyclopedia.com. (May 27, 2012). http://www.encyclopedia.com/doc/1O12-banneradvert.html

DARREL INCE. "banner advert." A Dictionary of the Internet. 2001. Retrieved May 27, 2012 from Encyclopedia.com: http://www.encyclopedia.com/doc/1O12-banneradvert.html

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