SIC 7933 Bowling Centers

Encyclopedia of American Industries | 2005 | Copyright

SIC 7933
BOWLING CENTERS

This industry includes establishments known to the public as bowling centers or bowling alleys. Such establishments frequently sell meals and refreshments.

NAICS Code(s)

713950 (Bowling Centers)

Industry Snapshot

Approximately 53.3 million Americans visited a bowling alley at least once in 1997, making tenpin bowling the most popular indoor participation sport in the United States, based on participation of once or more per year. There were also 8 million "frequent bowlers," or those who bowled more than 25 times per year.

Bowling boomed following the invention of the automatic pin setter in the early 1950s. By the mid 1960s, approximately 12,000 bowling centers were built in mostly blue-collar, urban areas of the United States. Due to demographic and lifestyle changes, however, the bowling market collapsed during the 1970s. As of 1998, there were only 6,542 certified bowling centers in the United States, the lowest total since 1954. In response, the bowling industry tried to redefine its image, with the hopes of attracting the affluent middle class and their children. New centers have been built in better market locations with state-of-the art facilities. Operators renovated their existing centers to include computerized scoring, upscale dining, entertainment, and even child care.

Organization and Structure

Many forms of bowling existed, but tenpins became the most widely played version in the United States and throughout most of the world. According to rules specified by the American Bowling Congress (ABC), tenpin bowling is played indoors with 15-inch pins arranged in a triangle at the end of a wooden or synthetic lane. The game consists of ten frames with two rolls of the ball per frame. The goal is to knock down all ten pins with the first ball, which earns a strike. If pins are left standing after the first roll, the fallen pins are removed and a second delivery attempted. Knocking over all the remaining pins earns a spare. A perfect game totals a score of 300 and consists of 12 strikes in a row (two additional rolls are granted on the final frame).

The traditional strength of the bowling center...

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