SIC 7922
THEATRICAL PRODUCERS (EXCEPT MOTION PICTURE) AND MISCELLANEOUS THEATRICAL SERVICES

This category includes companies engaged in providing live theatrical presentations, including road companies and summer theaters. This industry also includes services allied with theatrical presentations, casting agencies; booking agencies for plays, artists, and concerts; scenery, lighting, and other equipment services; and theatrical ticket agencies. Also included in this industry are producers of live and taped radio programs and commercials and producers of live television programs. Establishments primarily engaged in the production of taped television programs and commercials are classified in SIC 7812: Motion Picture and Video Tape Production. Theaters that are normally rented to theatrical producers and stock companies are classified in SIC 6512: Operators of Nonresidential Buildings. Motion picture theaters and motion picture service industries are classified in the major group for motion pictures. Establishments primarily engaged in operating dinner theaters are classified in SIC 5812: Eating Places.

NAICS Code(s)

561310 (Employment Placement Agencies)

711110 (Theater Companies and Dinner Theaters)

711410 (Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures)

711120 (Dance Companies)

711310 (Promoters of Performing Arts, Sports, and Similar events with Facilities)

711320 (Promoters of Performing Arts, Sports, and Similar Events without Facilities)

512290 (Other Sound Recording Industries)

532490 (Other Commercial and Industrial Machinery and Equipment Rental and Leasing)

Industry Snapshot

New York City, particularly Manhattan, has always been the undisputed center of the U.S. theater scene. The late 1990s did nothing to change this, though developments somewhat altered the internal dynamics of New York's theater market. At all levels, the theater industry was characterized by rising production costs, which have focused efforts on more tested and proven productions that can more readily assure profits. This trend is most pronounced among the large Broadway theaters with the most to lose—one reason for the proliferation of revivals on Broadway, which are more reliable than new productions.

The scope of theater nationwide is so broad and varied that a snapshot of its size, as measured by revenues, does not currently exist. Broadway productions are fairly well documented; off-Broadway and off-off-Broadway are significantly less so. Regional touring companies, community theaters, summer stock (where one ensemble performs several plays each season), and their contributing entities such as agencies and scenery design and building are so fragmented as to render a comprehensive overall picture nearly impossible to draw.

Throughout the nineteenth and early twentieth centuries, the New York theater district along Broadway kept moving north as new theaters were built and old...

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