SIC 7336 Commercial Art and Graphic Design

Encyclopedia of American Industries | 2005 | Copyright

SIC 7336
COMMERCIAL ART AND GRAPHIC DESIGN

This industry includes establishments primarily engaged in providing commercial art or graphic design services for advertising agencies, publishers, and other business and industrial users. Establishments primarily engaged in art, except commercial and medical, are classified in SIC 8999: Services, Not Elsewhere Classified; those engaged in medical art are classified in SIC 8099: Health and Allied Services, Not Elsewhere Classified; and those providing drafting services are classified in SIC 7389: Business Services, Not Elsewhere Classified.

NAICS Code(s)

541430 (Graphic Design Services)

Industry Snapshot

The commercial art and graphic design industry encompasses the business of selling artwork for business (promotional) purposes, rather than for strictly aesthetic purposes. The artwork can be produced using a myriad of techniques, including hand painting, computer-aided design software, and video cameras. Commercial art and graphic design can be found on posters, packages, films, and television.

Commercial art remains subject to many of the same standards of "high art," regardless of its ultimate use or intended purpose. Therefore, a graphic designed for an advertisement may not be as significant as the Sistine Chapel murals, but the difference between them is one of degree rather than kind. Commercial art is similar to other art in that it is custom made, and it requires time, skill, judgment, taste, and background on the part of the artist to produce it; it is usually purchased before it is produced; and there are few fixed standards for evaluating the end-product. Personal taste and opinion determine the effectiveness of commercial art.

Commercial art differs from other art in value. According to Forbes, the value of commercial art diminishes quickly. For example, LeRoy Neiman's limited edition sports prints sold at...

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