SIC 5945 Hobby, Toy, and Game Shops

Encyclopedia of American Industries | 2005 | Copyright

SIC 5945
HOBBY, TOY, AND GAME SHOPS

This industry consists of establishments primarily engaged in the retail sale of toys, games, and hobby and craft kits and supplies. Establishments primarily engaged in selling artists' supplies or collectors' items, such as coins, stamps, and autographs, are classified in SIC 5999: Miscellaneous Retail Stores, Not Elsewhere Classified.

NAICS Code(s)

451120 (Hobby, Toy, and Game Shops)

Industry Snapshot

In 2001, the U.S. Census Bureau reported 10,783 establishments primarily engaged in the wholesale distribution of games, toys, hobby goods and supplies, dolls, craft kits, children's vehicles, fireworks, and playing cards. On June 1, 2001, the International Council of Toy Conferences announced that toy sales worldwide reached $69.5 billion for 2000. According to the Toy Industries Association (TIA), total U.S. toy sales for 2002 were $25 billion. TIA also noted that was a 1.7 percent increase over 2001 toy sales. Stores ranged from independent shops to national chains, which sold toys and hobby supplies exclusively. Other types of stores carrying toys as part of their retail offerings include discounters, department stores, warehouse clubs, home supply stores, catalog houses, and drug stores.

Hobby, toy, and game shops represent the largest market with 8,288 establishments. Together, they shared more than 26 percent of the market. Arts and crafts supplies numbered 8,107, comprising more than 26 percent of the market. Toys and games had 4,936 retail stores and accounted for about 16 percent of the marketplace. Hobbies followed with 2,000; hobby and craft supplies had 1,872; models, toy and hobby had 1,645; dolls and accessories shared 1,442; ceramics supplies had 1,324; children's toys and games had 754; games including chess, backgammon, and other durable games had 462; and kite stores had 188.

Organization and Structure

Manufacturers of toys and games sell their products either to wholesalers, or directly to retailers, although some manufacturers sell to both retailers and wholesalers. Retailers with multiple outlets require efficient delivery systems from their manufacturers. Toy manufacturers with outdated systems have thus found it difficult to convince large retailers to carry their products.

In the hobby and craft industry, manufacturers sell products through independent sales representatives or through their own salespeople. Wholesalers and distributors often play the role of middleman. Pre-packaged craft kits are increasingly sold in non-traditional outlets. Independent craft and toy retailers now compete...

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