SIC 3942 Dolls and Stuffed Toys

Encyclopedia of American Industries | 2005 | Copyright

SIC 3942
DOLLS AND STUFFED TOYS

This category covers establishments primarily engaged in manufacturing dolls, doll parts, and doll clothing, except doll wigs. Establishments primarily engaged in manufacturing stuffed toys are also included in this industry. Doll wigs are classified under SIC 3999: Manufacturing Industries, Not Elsewhere Classified.

NAICS Code(s)

339931 (Doll and Stuffed Toy Manufacturing)

In 2000, according to the U.S. Census Bureau, doll and stuffed toy industry shipments totaled $329 million, down from $343 million in 1999. The total number of industry employees decreased from 3,638 in 1998 to 2,893 in 2000. To counter the market decline attributed to competition from computer and electronic games targeted to girls, manufacturers brought out more interactive dolls and updated their current products.

To contain labor costs, many companies imported branded products or used parts made in developing countries. Mattel, Inc. was among several retailers that came under scrutiny in the...

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