Carrying out marketing research. (Checklist 111).

From: Checklists | Date: January 1, 2000 | Copyright information

This checklist has been designed to explain the basic steps of marketing research.

The use of marketing research has become increasingly prevalent since the 1980s. This has partly happened as a result of the quality revolution that swept through many organisations. At the heart of the quality movement is the notion that organisations need to get close to customers; in order to get close to customers, they need to listen to what those customers really want. Marketing research is one of the main ways of finding this out.

Management Standards

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