Greetings everyone. (Executive Outlook).

From: Information Outlook | Date: March 1, 2003 | Copyright information

What's in a name? Many of us have been in an organization that changed its name, either by design or as a result of a merger. While the change may have been difficult at first, eventually we became accustomed to the new name. In the end, our attachment should be to the organization itself and what it represents rather than to what we call the organization.

This is an important point for all of us to consider. Our Branding Task Force proposes to rebrand SLA, which may inv...

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