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Managing floor plans and booth sales--the better way. (Tech Tool Kit).(trade show management)
Association Management
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March 1, 2003|
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COPYRIGHT 2003 American Society of Association Executives. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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About three years ago, busy expo managers, booth sales managers, and even show decorators of all stripes started to find a better way to manage their floor plans in real time, from any location with an ease they never before thought possible. A Web-based tool developed by software company A2Z, Inc., allows them to manage and market all aspects of their expos in one half, even one third, the time and effort and with better results-like 10 percent to 28 percent first-year increases in booth sales.
Flow it works
In the past--and even today--more often than not ...
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 "The Record (Kitchener, Ontario)")
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