Guerrilla marketing: agile advertising of information services; creating marketing techniques.
From: Information Outlook
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Date: 2/1/2003
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Author: Tompson, Sara
"RAPID-FIRE MARKETING...STRATEGIC SELLING...ARSENAL OF TACTICS...AGILE advertising." Not typical library terminology! This is the Language of guerrilla marketing, a popular approach that has relevance for library and information professionals. The tactics of guerrilla marketing include some key strategies often discussed within SLA, such as the elevator/watercooler speech and branding. The approach draws upon many SLA competencies, including designing and marketing value-added ...
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