Hard sale. .(Conceptual Art and the Politics of Publicity)(Book Review) Artforum International | February 1, 2003| | COPYRIGHT 2003 Artforum International Magazine, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

Alexander Alberro, Conceptual Art and the Politics of Publicity. Cambridge, MA: MIT Press, 2003. 239 pages. $35.

CONCEPTUAL ART HAS COME TO OCCUPY AN increasingly prominent position within the array of movements that sprang to life out of the ashes of formalist modernism. As both a synoptic moment in the development of avant-garde art and a symbol of its (ultimately unfulfilled) critical negativity, it seems to hold open the promise of the '60s in a qualitatively different way from other, closely related types of art. However, despite this emblematic significance, ...

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