Cream of the profit winners. (Henri Wintermans).(Henri Wintermans' Sigarenfabrieken B.V. will add to Cafe Creme range of cigars)

From: Grocer | Date: January 25, 2003 | Copyright information

Merchandising the cigar range correctly has always been important for retailers--now more than ever. More and more smokers are dualing between cigarettes and cigars, as consumer's cigar smoking tastes and preferences develop.

Henri Wintermans marketing manager Sylvain Laporte adds: "Retailers should make sure they have a full stock of the UK's best-selling miniature cigar brand Cafe Creme, even if they have a limited amount of space for tobacco. Henri Wintermans research results show that smokers who generally purchase cigarettes, who are not regular cigar smokers, consider ...

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