Quart-ing Teenagers.(Alissa Quart authors 'Branded: The Buying and Selling of Teenagers')(Book Review) From: WWD | Date: January 24, 2003| Author: Seckler, Valerie | COPYRIGHT 2003 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: Valerie Seckler

NEW YORK - Smells like teen spirit? According to journalist-author Alissa Quart, it could be the odor emanating from the co-opting of teenage utopia as a marketing tool.

That's the principal premise behind Quart's just-published book, "Branded: The Buying and Selling of Teenagers" (Perseus Publishing). And the stakes are particularly high these days, given the mammoth size - and purchasing power - of Generation Y, those ages 25 and und...