Looks good on paper: your business deserves an Ad that's just begging for attention. (Marketing: A+ ADS).

Entrepreneur | May 1, 2002| | Copyright

CHARITABLE STILL HAS AN AIR OF special currency and poignancy since last year's terrorist attacks. And United Way hopes to touch on those feelings in the ad shown here.

Besides the thought-provoking message in the copy (which I'll get to in a moment), the overall look of the ad deserves commendation. It's quiet and minimal, yet graphically arresting. This makes it stand out in the typically busy bazaar of a monthly magazine.

Notice how the paper dolls have been given a background shadow to "lift" them off the page for added realism. Such effects add much to ...

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