Research basics: choosing a data-gathering technique and crafting questionnaires. (Foundation Findings).

Communication World | December 1, 2002| | Copyright

The proper protocol for conducting a research study is the subject of "Communication Research Primer: Measuring and Evaluating Organizational Communication." Divided into 21 chapters, the book, commissioned by the IABC Research Foundation and sponsored by Deveney Communication, walks readers through a research project from beginning to end, including defining the problem, determining if research is necessary, developing a questionnaire, selecting a sample, analyzing the results and reporting the findings. The following excerpt explains two precursors to a project's success: ...

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