Shogun gets macho after style guru's makeover.(Business)

The Birmingham Post (England) | December 27, 2002 | Copyright

Byline: Chris Russon

A back to basics approach is being introduced by Mitsubishi to broaden the appeal of its Shogun off-roader.

A design team led Olivier Boulay - the style guru recruited by Mitsubishi from Daimler Chrysler where he created the sensational Maybach limousine - has taken the scalpel to the frilly bits that took away much of the Shogun's macho image.

Gone are the fluted side panels and overtly obvious bulges and in are straight lines, smooth looks and a serious look at prices.

As of January 1, when the revamped Shogun goes ...

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